Search engine optimization is becoming
a major tool to attract potential online customers, many business enterprises
having web presence are adopting various search engine marketing methods like
organic and pay per click methods for marketing their product and services
online.
Types of Search Engine marketing
Organic SEO
Organic listings are the crawler
based results which are regulated by search engine's algorithm. Every search
engine has a different algorithm to rank websites on their result pages for the
keyin keywords. Most of the internet users go for organic listing on search
engine result pages because these listings or websites are analyzed by search
engine's algorithm therefore 99% results on the organic listings are found
exactly the same theme as compare to the keyword keyin.
All Search Engines have different
algorithm therefore organic listing based search engine optimization is required
to have synchronization with major and common aspects of every search engine's
algorithm. The funny part of Organic listing based search engine optimization is
that no search engines have disclosed the features or Illustrate the process to
rank any website on their Organic listing.
Pay Per Click
PPC involves the
management of keyword-targeted advertising campaigns through one or more PPC
service providers, such as Google 's Adword, or Overture from Yahoo!. The
advertiser's goal is to profitably increase the amount of targeted traffic that
his or her Website receives from search portals.
While performing searches on Google and Yahoo you must have encountered the
sponsored listing columns on the right side of the result Page or at the top of
the web page .
They are PPC or CPClisting that means pay per click or cost per click listing
here you need to pay a fixed amount when people click these ads on search
engines result pages .
Pricing of any PPC or CPC campaign depends on how much you are willing to pay
for your website per Month, The higher your budget will be the greater chances
will be for vast visibility on the
Sponsored searcheson your desired keywords