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Search engine optimization is becoming a major tool to attract potential online customers, many business enterprises having web presence are adopting various search engine marketing methods like organic and pay per click methods for marketing their product and services online.

Types of Search Engine marketing

Organic SEO

Organic listings are the crawler based results which are regulated by search engine's algorithm. Every search engine has a different algorithm to rank websites on their result pages for the keyin keywords. Most of the internet users go for organic listing on search engine result pages because these listings or websites are analyzed by search engine's algorithm therefore 99% results on the organic listings are found exactly the same theme as compare to the keyword keyin.

All Search Engines have different algorithm therefore organic listing based search engine optimization is required to have synchronization with major and common aspects of every search engine's algorithm. The funny part of Organic listing based search engine optimization is that no search engines have disclosed the features or Illustrate the process to rank any website on their Organic listing.

Pay Per Click

PPC involves the management of keyword-targeted advertising campaigns through one or more PPC service providers, such as Google 's Adword, or Overture from Yahoo!. The advertiser's goal is to profitably increase the amount of targeted traffic that his or her Website receives from search portals.

While performing searches on Google and Yahoo you must have encountered the sponsored listing columns on the right side of the result Page or at the top of the web page .

 

They are PPC or CPC listing that means pay per click or cost per click listing here you need to pay a fixed amount when people click these ads on search engines result pages .


Pricing of any PPC or CPC campaign depends on how much you are willing to pay for your website per Month, The higher your budget will be the greater chances will be for vast visibility on the Sponsored searches on your desired keywords

 

 
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